Innovative Design @ Berkeley

All works (fall 2015 - spring 2016)

Pro Bono Graphic Design & Club Assets

{ Fall 2015 - Spring 2016 }

Nimble is a software group on campus that came to us for a logo that reflected their product's speed and efficiency. I selected a fox to act as the base since they are often thought of as clever and quick.

Asian American Association

AAA is a student group on campus that wanted to revamp their branding. I went for a simple, flat design. The people-shaped A's provide a fun, subtle kick.

The logo design went through several variations, as shown above. While I ended up going with the simple black and white version (due to its versatility), I did play around with giving it color accents and other splashes of color. However, because the red design looks too much like the Japanese flag and AAA is an all-inclusive organization, I eventually scrapped the idea.

Asha for Education

Asha for Education is a nonprofit that holds an arts and culture benefit event each year to raise money for its education programs in India. We were asked to design a promotional poster for the fundraiser.

This design plays with traditional Indian patterns, specifically the mandala. I created a simple circular design in Illustrator and overlayed the images on top of a watercolor texture to give the poster a handcrafted feel.

Red and white are the core colors of the poster. Red, for its ubiquity in Indian culture, as well as its association with action, marriage, spices, and fertility. White, for its associations with peace and purity, and for being complimentary to red.

InnoD Valentine's Day Cards

Every year, InnoD's Marketing Team, as well as some volunteer members, create Valentine's Day cards. The cards are handed out to passing students on Sproul, along with some sweets.